Qualtrics to acquire Clarabridge for $1.1 bln in stock [Reuters]
Qualtrics International Inc. - Class A (XM)
Company Research
Source: Reuters
Qualtrics, which was spun out of SAP SE earlier this year and remains majority-controlled by the German software company, makes software that helps companies gather feedback from customers about their experiences with products and services. Most of Provo, Utah-based Qualtrics' software uses online surveys to gather that feedback directly from customers. Qualtrics said Reston, Virgina-based Clarabridge augments that capability by gathering feedback indirectly. Clarabridge's software uses artificial intelligence to comb indirect sources like social media posts and customer support calls for information about how customers felt about their experience with a brand. “Customers, employees, they're sharing feedback about companies everywhere. They're doing on social media, they're doing it on support calls, they're doing it on chats, they're doing it in product reviews - everywhere,” Qualtrics Chief Executive Zig Serafin told Reuters in an interview. Serafin said that the key to Cla
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