Qualtrics’s $1.125B Acquisition Of Clarabridge Upends The Customer Feedback Management Market [Forbes]
Qualtrics International Inc. - Class A (XM)
Company Research
Source: Forbes
Last evening,Qualtrics announced that it’s acquiring ClarabridgeWe’ve been expecting someone to acquire Clarabridge for at least two years. Based on its exceptional integration and analytics capabilities, Clarabridge was #1 in both this year’s The Forrester Wave™: Customer Feedback Management Platforms, Q2 2021 and last year’s The Forrester Wave™: Customer Feedback Management Platforms, Q1 2020. Those capabilities made it a highly attractive acquisition target for any vendor seeking to leapfrog the competition and achieve sustainable differentiation.This move positions Qualtrics to catapult itself to the front of the customer feedback management (CFM) pack. Clarabridge’s text analytics / natural language processing (NLP) capabilities are so advanced that Forrester included the platform in The Forrester Wave™: -Based Text Analytics Platforms (People Focused), Q2 2020, an evaluation usually reserved for text analytics pure plays. Although Clarabridge always chose to go after CX, EX and
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