Fashion Meets Gaming With Nick Cavello of D Market [Forbes]
XPLORE TECHNOLOGIES (XPLR)
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Source: Forbes
A look from Tomm Hilfiger XPLORE, a smart chip enabled, reward-based collection of gaming-inspired clothes. Tommy Hilfiger Just over a week ago, Tommy Hilfiger launched Tommy Jeans XPLORE , a collection of denim and accessories embedded with what they call smart chip technology. Inspired by the gaming industry and the challenge/reward-based loyalty that gaming breeds in users, Hilfiger's smart chips allow wearers to earn points for wearing the clothes and for playing a Bluetooth-enabled game, points which can be exchanged for rewards like gift cards and exclusive merchandise, even tickets to the brand's runway shows. While this is one of the first gaming technology inspired fashion endeavours on the market, the potential of transferring gaming concepts towards building consumer loyalty in fashion is, indeed, interesting. I reached out to Nick Covella, a veteran of the tech industry who is currently SVP of Enginee
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