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Stock impact report

Square Data Reveals How Wellness, Nightlife, and Merch Are Reshaping Food and Beverage in 2025

Block, Inc. Class A, (XYZ) 
Company Research Source: Business Wire
New report shows consumers embrace both protein-packed menus and late-night indulgence ahead of holiday season OAKLAND, Calif.--(BUSINESS WIRE)--Square’s latest restaurant data highlights a year of contrasts: consumers are balancing wellness and nightlife, while businesses are cashing in on branded merchandise.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251113526336/en/New report shows consumers embrace both protein-packed menus and late-night indulgence ahead of holiday season (Photo: Square)Bars, breweries, and cafés are diversifying revenue with branded merch ahead of the holidaysAcross Square sellers, breweries, bars, and cafés are seeing particular success with branded retail items, particularly as consumers look for gifts ahead of the 2025 holiday season. As of Q3 2025, 56.5% of breweries, 22.9% of cafés, and 17% of bars are offering merch like t-shirts, hoodies, and hats.In terms of which items are most popular Show less Read more
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