A ‘Marauder's Map' For The Office: Virtual HQ App Roam Exits Beta Period Amid More RTO Mandates [Forbes]
Yext, Inc. (YEXT)
Last yext, inc. earnings: 3/3 04:15 pm
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Source: Forbes
T he idea for Howard Lerman's next startup came when he forgot to include someone in a Zoom call. It was during the pandemic, when the serial entrepreneur was running Yext , the publicly traded online marketing platform he cofounded. Large videoconference calls were common at the time, with squares of camera-off and camera-on coworkers spilling off the screen. In remote work, “if you forget to add someone to a Zoom calendar invite, it's like they don't exist,” says Lerman, who also cofounded Confide . “They have no way of knowing that the meeting was going to happen.” Yet that moment sparked the idea of a “ Marauder's map ” for the office, Lerman says, borrowing the Harry Potter concept of a magical map that represents both the wizarding school's interior and people's locations within it. The result was Roam , a “cloud HQ” app that offers a simple 2D representation of an office—who's online, who's meeting with whom, and whether they're available for quick, spontaneous audio or vi
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