Yext Research: 86% of AI Citations Come from Brand-Managed Sources, Clarifying How Marketers Can Compete in the AI Search Era [Yahoo! Finance]
Yext, Inc. (YEXT)
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Source: Yahoo! Finance
Study of 6.8M AI citations across ChatGPT, Gemini, and Perplexity shows why location-level data is the key to visibility and why brand-level studies can mislead. NEW YORK, October 09, 2025 BUSINESS WIRE )--Yext, Inc. (NYSE: YEXT), the leading brand visibility platform, today released a landmark study analyzing 6.8 million AI citations – defined as the sources surfaced in AI-generated answers – across ChatGPT (OpenAI), Gemini (Google), and Perplexity. The research shows that 86% of citations come from sources brands already control, such as websites and listings . This finding cuts through confusion about the role of forums like Reddit and provides marketers with trusted data to guide strategy as consumers rapidly adopt AI search. The Yext analysis starts where consumers start: with a query, in a specific location, with a specific intent. This approach shows how AI visibility actually works in practice and why brand-level visibility reports often give an incomplete or misleading
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- 3 Reasons to Avoid YEXT and 1 Stock to Buy Instead [Yahoo! Finance]Yahoo! Finance
- 3 Reasons to Sell YEXT and 1 Stock to Buy Instead [Yahoo! Finance]Yahoo! Finance
- Yext (NYSE:YEXT) was downgraded by analysts at <a style="font-weight:bold" href="https://www.wallstreetzen.com/newsletters/zen-ratings?ticker=YEXT&utm_campaign=getratings&utm_medium=online&utm_source=MarketBeat">Wall Street Zen</a> from MarketBeat
- Yext (NYSE:YEXT) had its "sell (d+)" rating reaffirmed by analysts at <a style="font-weight:bold" href="https://weissratings.com/">Weiss Ratings</a>.MarketBeat
- Evaluating Yext (YEXT): Is the Software Firm's Valuation Justified After Recent Results? [Yahoo! Finance]Yahoo! Finance