Yext Study Finds U.S. Path to Purchase More Fragmented Than Ever, With Only 11% Trusting Their First Search Result
Yext, Inc. (YEXT)
Last yext, inc. earnings: 3/3 04:15 pm
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Source: Business Wire
U.S. consumers lean on multiple sources — from AI to social media and reviews — with “Traditionalists” leading the pack in new search personas NEW YORK--(BUSINESS WIRE)--Yext, Inc. (NYSE: YEXT), the leading brand visibility platform, reveals new U.S. insights suggesting showing the age of one-stop search and shop is ending. Americans are increasingly blending traditional search engines with AI tools, social media, and review sites to make purchase decisions.According to a survey conducted on behalf of Yext, just 11% of U.S. consumers trust the first tool they use when searching online — meaning nearly 9 in 10 double-check or expand their results elsewhere.Discovery is Fragmented, with AI on the Rise45% of U.S.-based respondents start product research on a search engine, but AI tools (15%) and review sites (14%) are now the next most common starting points.73% report using AI-powered search tools more in the past year, with 45% using them daily.Yet, traditional search still dominate
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- 3 Reasons to Avoid YEXT and 1 Stock to Buy Instead [Yahoo! Finance]Yahoo! Finance
- 3 Reasons to Sell YEXT and 1 Stock to Buy Instead [Yahoo! Finance]Yahoo! Finance
- Yext (NYSE:YEXT) was downgraded by analysts at <a style="font-weight:bold" href="https://www.wallstreetzen.com/newsletters/zen-ratings?ticker=YEXT&utm_campaign=getratings&utm_medium=online&utm_source=MarketBeat">Wall Street Zen</a> from MarketBeat
- Yext (NYSE:YEXT) had its "sell (d+)" rating reaffirmed by analysts at <a style="font-weight:bold" href="https://weissratings.com/">Weiss Ratings</a>.MarketBeat
- Evaluating Yext (YEXT): Is the Software Firm's Valuation Justified After Recent Results? [Yahoo! Finance]Yahoo! Finance