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Stock impact report

McDonald's finds winning recipe in value meal deals as diners return [FOX Business Network]

Yum! Brands, Inc. (YUM) 
Last yum! brands, inc. earnings: 4/29 07:00 am Check Earnings Report
US:NYSE Investor Relations: yum.com/investors
Budget-conscious Americans are returning to McDonald's as the fast-food giant doubles down on value meals, discounted bundles and limited-time promotions aimed at stretching diners' dollars. The strategy appears to be working as U.S. sales rose 6.8% in the fourth quarter – the biggest jump in about two years – and lower-priced offers and aggressive promotions drove traffic back into restaurants . Analysts had expected a smaller 4.9% gain. McDonald's CEO Chris Kempczinski said there is growing evidence the company's value push is working, particularly among lower-income consumers who have been most affected by inflation Holiday promotions also played a role in pulling customers in. Last December, McDonald's launched a Grinch-themed meal that the company said delivered "the highest single sales day in history." The company revived its Monopoly promotion in October after nearly a decade and rolled out value offers starting at $5 in November. Industry analysts say consistency w Show less Read more
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