Meet the ‘professional namer' who directed Accenture's $100 million name change: ‘It's the best job in the world' [Fortune]
Yum! Brands, Inc. (YUM)
Last yum! brands, inc. earnings: 4/29 07:00 am
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Source: Fortune
Anthony Shore, 56, is a professional namer who has christened more than 250 companies and products—and one dog. The names he's directed include Accenture Adobe Lightroom, Yum! Brands , Dreyer's Slow-Churned ice cream, Tonal home gym, Starry internet services, Virgin Voyages, and FedEx Custom Critical. Shore's names have made their way to outer space—a Qualcomm Snapdragon chip powered a NASA helicopter that landed on Mars—and the wrists of presidents: the Fitbit Ionic is former President Obama's watch of choice. Shore is trained as a linguist, has worked as a copywriter and typesetter, and led naming projects at branding firms Lexicon Branding and Landor Associates. Since 2009, Shore has run his own naming and branding agency, Operative Words “It's the best job in the world,” Shore recently told Fortune . “I sit around all day and just think of ideas and words.” Public naming Perhaps the most high-profile naming project Shore directed was the renaming of Andersen Consulting
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YUM
News
- Cramer says he likes Cracker Barrel, but investors should wait for more information before buying [CNBC]CNBC
- Yum! Brands, Inc. (NYSE: YUM) had its price target lowered by analysts at JPMorgan Chase & Co. from $134.00 to $132.00. They now have a "neutral" rating on the stock.MarketBeat
- Fast-food restaurant sales slump as more people eat at home [FOX Business Network]FOX Business Network
- Yum! Brands, Inc. (NYSE: YUM) had its price target raised by analysts at Barclays PLC from $144.00 to $148.00. They now have an "overweight" rating on the stock.MarketBeat
- Yum! Brands, Inc. (NYSE: YUM) had its price target raised by analysts at BMO Capital Markets from $133.00 to $135.00. They now have a "market perform" rating on the stock.MarketBeat
YUM
Earnings
- 5/1/24 - Miss
YUM
Sec Filings
- 5/2/24 - Form 144
- 5/1/24 - Form 8-K
- 4/26/24 - Form 8-K
- YUM's page on the SEC website