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Stock impact report

Six Ways To Win Hearts And Algorithms In The Agentic Economy [Forbes]

Yum! Brands, Inc. (YUM) 
Last yum! brands, inc. earnings: 4/29 07:00 am Check Earnings Report
US:NYSE Investor Relations: yum.com/investors
Company Research Source: Forbes
AI tools are now personal shopping assistants, shaping what we buy. Winning hearts is no longer enough; you must also win the minds of the machines guiding them. Drawing on Kantar's latest research and real-world examples, in this article, I'll present six strategies to help your brand become the preferred choice for both consumers and machines. Why does this matter to me? Because I've seen brands rise and fall on strategy. When culture and technology collide, brand strategy becomes a survival skill where creativity meets business impact. 1. Stand Out By Being Meaningfully Different In a world of infinite choice, blending in means becoming invisible. Cultivate meaningful difference: Ensure your brand meets real needs and offers something others don't. Kantar's meta-analysis shows that brands seen as "meaningfully different" command five times greater market penetration Instagram provides a masterclass in meaningful difference. It evolved from a simple photo-sharing platform Show less Read more
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