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Stock impact report

Solo dining surges 52% as Americans embrace 'me-me-me economy' over shared meals [FOX News]

Yum! Brands, Inc. (YUM) 
Last yum! brands, inc. earnings: 4/29 07:00 am Check Earnings Report
US:NYSE Investor Relations: yum.com/investors
Company Research Source: FOX News
More Americans are choosing to dine alone — and it may not be out of loneliness, recent data shows. Solo dining orders have surged since 2021, according to a recent report from Yum Brands, the parent company of Taco Bell, KFC and Pizza Hut. Solo dining orders have risen 52% over that period and now account for 47% of quick-service restaurant visits, up from 31% four years ago, according to the company's 2026 Food Trends Report. "In an unpredictable world, consumers are looking for small moments of control," Ken Muench, chief marketing officer of Yum Brands, told Axios. "Food has become one of the easiest places to get that back." At full-service restaurants, reservations for one increased 22% in the third quarter of 2025 compared with the same period a year earlier, according to data from restaurant software company Toast. The shift appears driven more by self-care and personal preference than loneliness or budget concerns. Approximately 24% of solo diners say they're headi Show less Read more
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