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Stock impact report

Taco Bell Is Facing a "Tortillapocalypse" [The Motley Fool]

Yum! Brands, Inc. (YUM) 
Last yum! brands, inc. earnings: 4/29 07:00 am Check Earnings Report
US:NYSE Investor Relations: yum.com/investors
Company Research Source: The Motley Fool
Taco Bell Is Facing a "Tortillapocalypse" The lack of tortillas is different from ingredient shortages other chains have faced. What do you call Taco Bell without any tacos? Customers may soon have to come up with a new name for their favorite Mexican food eatery as the Yum! Brands ( NYSE:YUM ) fast food chain confronts a shortage forcing it to limit menu items featuring the flatbread. The "tortillapocalypse" befell Taco Bell because a supplier ran out of 10-inch tortillas, which are necessary to a broad swath of its menu, everything from burritos and quesadillas to grillers and, yes, tacos. To compensate, the chain is encouraging customers to try its Power Menu Bowl and Cheesy Gordita Crunch instead. While The Wall Street Journal has likened it to the "burrito coverings" shortage in the movie Idiocracy , this scarcity also brings to mind the "guacapocalypse" that struck Chipotle Mexican Grill ( NYSE:CMG ) a few years ago when that Mexican food chain mentioned running out of avocado Show less Read more
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