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0 -0.000627155848228427 -0.00106616494198818 -0.000815302602696742 -0.000188146754468493 0.00194418312950752 0.00376293508936967 0.00583254938852291
Stock impact report

Taco Bell and KFC generating returns from new concept tests [Yahoo! Finance]

Yum! Brands, Inc. (YUM) 
Last yum! brands, inc. earnings: 4/29 07:00 am Check Earnings Report
US:NYSE Investor Relations: yum.com/investors
Company Research Source: Yahoo! Finance
A recurring theme from Yum Brands' first quarter earnings call Wednesday was how its brands — especially Taco Bell and KFC — are “fighting for the future consumer.”  As part of that fight, the brands are stepping up menu innovation in tandem with the company's in-house consumer insights agency, Collider, which it acquired 11 years ago. Collider recently released its first-ever food trends report showing that consumers are seeking “choice therapy” in response to being overwhelmed by external factors. Choice therapy, according to the report, means “reclaiming agency through small, sensory choices.” In other words, consumers want to be in control of even the smallest decisions. Sauce innovation  This may explain why more consumers are gravitating toward specialty beverages and sauces, which allow them the ability to customize their orders in a number of ways. It may also explain why sauces are 2.4 times more likely to bring excitement to consumers versus other food items.  Accor Show less Read more
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