Taco Bell and KFC turn to AI to improve customer experience [Yahoo! Finance]
Yum! Brands, Inc. (YUM)
Last yum! brands, inc. earnings: 4/29 07:00 am
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Source: Yahoo! Finance
It's not that consumers don't like artificial intelligence ( AI ) or other tech in restaurants; they broadly don't like hearing how it will be used in ways that don't benefit them. That was broadly clear when Wendy's executives made the mistake of talking about their efforts to use dynamic pricing to charge people more during busier periods. "As seen in recent weeks with national media coverage on the topic, dynamic or surge pricing models don't sit well with customers. According to the survey, 64% of diners said they have a negative reaction to restaurants using surge and dynamic pricing. Additionally, 81% of diners surveyed said they would either stop going to a restaurant altogether or alter their dining hours to avoid prices surging during peak hours ," according to a national survet from Hunger Rush This survey came after Wendy's shared that it had been testing dynamic pricing and planned to roll it out in 2024. That prompted a massive backlash and burger chain had to walk
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YUM
Earnings
- 11/4/25 - Beat
YUM
Sec Filings
- 12/1/25 - Form 4
- 11/26/25 - Form 8-K
- 11/25/25 - Form 4/A
- YUM's page on the SEC website