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Stock impact report

China's Small Towns Boom as Megacities Lose Appeal With Brands [BNN Bloomberg (Canada)]

Yum China Holdings, Inc. (YUMC) 
Last yum china holdings, inc. earnings: 4/28 04:30 pm Check Earnings Report
US:NYSE Investor Relations: ir.yumchina.com
Company Research Source: BNN Bloomberg
Tired of struggling to eke out a living in the nation's overpriced capital, the 25-year-old is now earning more money running his own boutique cafe that serves up drip coffee made with high-grade Geisha beans for 60 yuan ($8.30) a cup. “I'm close to my family and there's a hot meal for me when I get home,” Zhao said after making the move back to Dandong last June. “And most importantly, I have my own business.” He is part of a growing reverse migration of workers to remote regions amid an economic downturn in China's megacities, which has led to layoffs and fierce competition for remaining positions. This resettling is transforming so-called “lower-tier cities” as Western fast food outlets, bubble tea chains and electric vehicle dealers sprout up along main streets to cater to the returnees and locals with more income at their disposal. While college graduates and professionals are still aiming for high-paying jobs in big cities, data captured by Shanghai-based consultancy Metr Show less Read more
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