The Future of TV is Connected: YuMe Launches Cross-Platform Connected TV SDK
YUME INC (YUME)
US:NYSE Investor Relations:
investors.yume.com/investor-relations/default.aspx
Company Research
Source: Business Wire
Publishers Benefit from Increased Ability to Monetize Over the Top (OTT) Audience Inventory; Advertisers Benefit from Improved Audience Targeting and Extended Reach REDWOOD CITY, Calif.--(BUSINESS WIRE)-- YuMe, Inc. (NYSE: YUME), a proven partner for video advertising leadership and innovation, today introduced the YuMe Connected TV (CTV) SDK, designed to help publishers and advertisers engage audiences with TV-like, full screen ad experiences on connected devices. Advertisers and publishers can now reach consumers on multiple CTV platforms with YuMe’s integrated solution that delivers CTV ad campaigns programmatically. The YuMe CTV SDK currently integrates with top streaming media devices Amazon Fire TV and Apple TV. Popcornflix, a leading AVOD service with applications across Roku, Amazon FireTV, AppleTV, Xbox One, Playstation, iOS, Android, and other OTT devices, is the first publisher to
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