Companies like Square and T-Mobile look to shake up normally boring earnings reports [CNBC]
Zendesk, Inc. (ZEN)
Last zendesk, inc. earnings: 4/30 04:16 pm
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Source: CNBC
Companies like Square and T-Mobile look to shake up normally boring earnings reports Gone are the days of boring earnings reports — at least for some companies. Square T-Mobile "It's a sign of the times — everyone now is focused on presentation. It all comes from that Steve Jobs school of thought on presentation and style," said Nomura Instinet analyst Dan Dolev, who covers Square. For those who have never read an earnings report, it's typically a black and white document filled with numbers describing the company's financial performance, and some include projections for the year ahead. It looks like something you might receive from a bank, with zero frills. But in the second quarter last year, Square turned this once bland document into one that looks more like a magazine spread. Square's redesigned The new look was largely the result recruiting from the publishing industry. Square hired Chelsea Lee, a designer from Conde Nast and GQ, for the overhaul. Her job was to take complicated
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