Zeta Global and OpenAI Team Up to Deliver Answer-Driven Marketing with Athena by Zeta™
Zeta Global Holdings Corp. Class A (ZETA)
Company Research
Source: Business Wire
Following unprecedented early demand, Zeta expands beta access for first two Athena agentic applications LAS VEGAS--(BUSINESS WIRE)--Today, at CES 2026, Zeta Global (NYSE: ZETA), the AI Marketing Cloud, announced a strategic collaboration with OpenAI to power the conversational intelligence and agentic applications behind Athena by Zeta™, its superintelligent agent built for enterprise marketing. OpenAI models will support Athena’s next phase of development, enabling more intuitive and intelligent experiences for enterprise marketers. Zeta also expanded beta access to Athena, meeting strong demand from enterprises seeking answer-driven marketing at scale.First introduced at Zeta Live, Athena adapts to each user’s goals and working style, instantly transforming questions into actionable answers. Athena brings answer-driven intelligence directly into marketing workflows, so teams spend less time navigating data and more time acting on insights. Today's announcement marks the next pha
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News
- AI Investors Are Looking Past Megacap Stocks. Could This One Be the Next Big Winner? [Yahoo! Finance]Yahoo! Finance
- Zeta Global (NYSE:ZETA) was given a new $27.00 price target on by analysts at Morgan Stanley.MarketBeat
- Is It Too Late To Consider Zeta Global (ZETA) After Strong Three Year Share Price Run? [Yahoo! Finance]Yahoo! Finance
- Zeta Global (NYSE:ZETA) was given a new $29.00 price target on by analysts at DA Davidson.MarketBeat
- Zeta Global (NYSE:ZETA) was downgraded by analysts at <a style="font-weight:bold" href="https://www.wallstreetzen.com/newsletters/zen-ratings?ticker=ZETA&utm_campaign=getratings&utm_medium=online&utm_source=MarketBeat">Wall Street Zen</aMarketBeat
ZETA
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- 5/1/25 - Miss
ZETA
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- 1/16/26 - Form 144
- 1/16/26 - Form 144
- 1/9/26 - Form 144
- ZETA's page on the SEC website