Zeta Athena Launch And Marigold Integration Mark New Growth Phase [Yahoo! Finance]
Zeta Global Holdings Corp. Class A (ZETA)
Company Research
Source: Yahoo! Finance
Track your investments for FREE with Simply Wall St, the portfolio command center trusted by over 7 million individual investors worldwide. Zeta Global Holdings (NYSE:ZETA) introduced its proprietary AI agent, Athena, which is expected to reach general availability by the end of Q1 2026. The company reported its 18th consecutive beat and raise quarter and updated its annual guidance. Zeta completed the integration of Marigold, aiming to broaden its data and loyalty offerings on the Zeta platform. Zeta operates in marketing automation, where brands look for ways to use data and AI to personalize outreach and measure results across channels. With Athena, the company is putting more AI driven decisioning at the center of its offering, while the Marigold integration adds loyalty and customer data capabilities that can matter for retention focused marketers. For you as an investor, these developments may be worth tracking because they may affect how often enterprises choose Zeta
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ZETA
News
- Zeta Global CEO talks launch of AI agent [CNBC]CNBC
- Zeta Global Launches Athena by Zeta™ for General Availability, Ushering in the Superintelligent Marketing Era [Yahoo! Finance]Yahoo! Finance
- Zeta Global Launches Athena by Zeta™ for General Availability, Ushering in the Superintelligent Marketing EraBusiness Wire
- Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q1 2026 [Yahoo! Finance]Yahoo! Finance
- Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q1 2026Business Wire
ZETA
Earnings
- 5/1/25 - Miss
ZETA
Sec Filings
- 3/13/26 - Form 144
- 3/13/26 - Form 4
- 2/25/26 - Form 424B2
- ZETA's page on the SEC website