CMOs Predict Major Shift in Marketing Technology in 2024; AI-Boosted Solutions Are Key to Powering Sharper Personalization and Improved Performance [Yahoo! Finance]
Zeta Global Holdings Corp. Class A (ZETA)
Company Research
Source: Yahoo! Finance
SAN JOSE, Calif., May 21, 2024 (GLOBE NEWSWIRE) -- The CMO Council and Zeta Global, a leading AI Powered Marketing Cloud, announced today the findings of the ‘ CMO Intentions 2024: Fueling Martech Innovation Through A I' study. The study, conducted during the first quarter, surveyed nearly 200 CMO Council members in North America and Europe, revealing a clear and confident shift in marketing technology. One of the key findings revealed Chief Marketing Officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024. Companies like Zeta Global, adding value with AI, have focused on three key Generative AI drivers to improve marketing productivity, effectiveness, and innovation. The new study also reveals that 60 percent of marketers see marketing as providing the most value and ROI in 2024. The CMO Council teamed with leading AI Powered Marketing Cloud Zeta Global to g
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- Zeta Global: New Client Growth Is Unlocking Future Expansion Upside [Seeking Alpha]Seeking Alpha
- Zeta Global Holdings Corp. (NASDAQ: ZETA) had its price target raised by analysts at Roth Mkm from $21.00 to $33.00. They now have a "buy" rating on the stock.MarketBeat
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- 5/6/24 - Beat
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