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Stock impact report

Why Zeta Global Stock Is Soaring in After-Hours Trading [Yahoo! Finance]

Zeta Global Holdings Corp. Class A (ZETA) 
Company Research Source: Yahoo! Finance
Investors will want to thoroughly investigate Zeta Global before deciding to purchase shares. 10 stocks we like better than Zeta Global › Starting the first full week of trading in 2026 on an auspicious note, Zeta Global (NYSE: ZETA) climbed 8.8% during regular trading hours. But the bulls' appetite for the advertising stock grew only larger after the bell rang. The company announced a collaboration with OpenAI, and investors are clearly thrilled. As of 5:18 p.m., Zeta Global stock was up 9.4% from where it ended after today's regular trading session. Zeta announced today that it will utilize OpenAI models to support Athena, Zeta's artificial intelligence (AI) agent, which integrates with its Zeta Marketing Platform. This integration provides marketing professionals with voice-activated answers and an adaptive interface. Lauding the deal with OpenAI, Zeta Global CEO and co-founder David A. Steinberg, stated, "We've formed many partnerships throughout Zeta's history, but non Show less Read more
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