ZoomInfo Publishes ‘The Modern Sales Playbook: 100 Pipeline Plays’
ZoomInfo Technologies Inc. (ZI)
Company Research
Source: Business Wire
Book Offers Strategies and Tactics to Help Revenue Teams Everywhere Hit Their Number VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced the publication of “The Modern Sales Playbook: 100 Pipeline Plays,” a comprehensive guide to every stage of the sales cycle, from lead generation through customer retention written by ZoomInfo Founder and CEO Henry Schuck.ZoomInfo has compiled 100 of its most successful strategic Pipeline Plays into more than 200 pages of research-backed insight. The straightforward steps outlined in the book will help business-to-business revenue teams — from startups to Fortune 500 companies — hit their number and grow their businesses.Each Pipeline Play describes real-world scenarios, data-driven triggers that put the play in motion, and recommended actions that will drive results. These are the same plays that ZoomInfo has used to achieve consistent revenue growth an
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