Later Launches Beyond Influence Podcast With CEO Scott Sutton and Influencer and Former Love Is Blind Cast Member Kwame Appiah [Yahoo! Finance]
ZoomInfo Technologies Inc. (ZI)
Company Research
Source: Yahoo! Finance
BOSTON April 11, 2024 /PRNewswire/ -- Later , a leader in social media management and influencer marketing, launches Beyond Influence , a podcast designed for creators and influencers, marketers, and social media enthusiasts. Hosted by Kwame Appiah and Later CEO Scott Sutton , the podcast aims to remove barriers to a successful creator career; provide a roadmap for meaningful relationships between brands, consumers, and creators; and unpack the experience from the top voices who know the industry best. The first episode airs on Tuesday, April 16 "We saw a pervasive gap in how influencer marketing is often discussed versus its meaningful contributions to awareness, revenue and community-building," said Sutton. "Through the conversations we have on Beyond Influence , we want to change the narrative around influencers and creators and elevate discussions about the creator ecosystem to benefit everyone - brands, consumers, creators, and influencers." Joining Sutton on the podcast is
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