The Top 10 Marketing Data Challenges For B2B Businesses In 2024 [Forbes]
ZoomInfo Technologies Inc. (ZI)
Company Research
Source: Forbes
In 2024, a year marked by global political tensions, economic uncertainties and increasing data regulation, B2B businesses face unprecedented challenges in capturing audience attention. The reality is that buyers are overwhelmed with an abundance of information aiming to highlight their problems. On the marketers' side, two major challenges arise: finding more relevant prospects to nurture as conversion rates do not increase, and ensuring precise data compliance amid evolving regulations. To avoid presenting a generic list of challenges that may not be relevant to your company, I first want to share a case study. By the end of it, you should have a clearer understanding of the specific data issues you should address. A Real-World Data Challenges Case Let's dive into the story of a midsize U.S. tech company facing the twists and turns of B2B marketing in 2024. This company has a big list of contacts—about 100,000 across 50,000 companies. Most of this information (80%) comes from t
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