Lynch: As Golfweek celebrates its 50th, the only constant is change [USA TODAY]
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Source: USA TODAY
the magazine and a gala to be held in conjunction with this year's PGA Show in Orlando. For the first 50 days of 2026, Golfweek will share former employee memories and covers from through the years.) For those among us who believe that the has gradually sacrificed character for corporatism, the 1975 schedule provides a substantial book of supporting evidence. That was the , when a slew of tournaments were hosted by celebrities whose naming privileges have long since been erased by whiz kid CMOs who value only KPIs. Bing Crosby, Bob Hope, Andy Williams, Glen Campbell, and Danny Thomas have ceded top billing to AT&T, American Express, Farmers Insurance, Genesis, and FedEx St. Jude. Dean Martin also had a stop, in Tucson, which later became the Chrysler Classic before going dark. Even Ed McMahon was attached to an event, which still bears a guy's name: John Deere. Celebrity affiliations these days don't extend beyond a Creator Classic. Since it was held opposite the British Open, t
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