The Traitors Fuels a Small Business Boom in the Scottish Highlands [Yahoo! Finance Canada]
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Source: Yahoo! Finance Canada
The constituency of Caithness, Sutherland, and Easter Ross - home to Ardross Castle, where The Traitors is filmed - has seen an impressive uplift of 53% in its microbusiness density rate, the number of small businesses per 100 residents Inverness, Nairn, Badenoch and Strathspey also grew its microbusiness density rate from 0.76 in 2024 to 1.34 in 2025, an increase of 76% The new data comes from the , which analyses over 600,000 British small businesses The Traitors became a cultural phenomenon in season two, near doubling its viewing figures to 6.9 million on average, compared to 3.4 million in season one The Traitors has sparked an entrepreneurial drive in the Scottish Highlands, as new GoDaddy data reveals a dramatic growth in small business activity since the show's second season aired in January 2024. The new data comes from the GoDaddy Small Business Research Lab, an international research initiative that studies the economic impact of more than 600,000 small businesse
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