Farmers Insurance CMO Starts New Role As CRO For Ancestory.com. Is This A New Trend? [Forbes]
ZURICH INS GROUP S/ADR (ZURVY)
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Source: Forbes
Farmers Insurance CMO Starts New Role As CRO For Ancestory.com. Is This A New Trend? Mike Linton just left his long-time post as CMO at Farmers Insurance to join Ancestory.com as its chief revenue officer. His mandate is to grow the company and he will be responsible for marketing and product as the company expands from its genealogy roots into its genetic DNA offerings. “I'm really excited about what the company is doing and where it's going,” said Linton. “I think it's on the forefront of a lot of things. Surely, it’s the world leader in genealogy as well as DNA. I like the principles the company has. I like the technology. I think both the database and the way the company is committed to its customers are exciting. And it's on the forefront of a bunch of innovations that are going to matter today and tomorrow.” What struck me most about the change is the assumption of revenue responsibilities. As an Internet-based company where purchases are transacted on line, Linton can impact th
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