Crypto Makes Christmas Wish Lists As Inflation Forces Americans To Rethink Holiday Spending [Yahoo! Finance]
Apple Inc. (AAPL)
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Source: Yahoo! Finance
What Happened: The report highlighted the shift in consumer behavior in the wake of escalating living costs. Despite inflation eating into disposable income, the desire for digital assets as gifts is on the rise. Although inflation has somewhat receded from its post-pandemic peak, the cost of essentials such as housing, food, insurance, and utilities remains high. Even as wages have managed to keep up with inflation, households have less leeway for investing or discretionary spending than before 2022. The survey reveals that 28% of Americans would be thrilled to receive crypto as a holiday gift, a figure that surges to 45% among Gen Z. This preference underscores a fondness for assets that are flexible, digital-first, and potentially long-term in value. At the same time, 47% of US shoppers reported using AI tools to assist with holiday purchases, primarily to find gift ideas and compare prices. Also Read: $29 Billion Tariff Shock Awaits US Shoppers As Holiday Spending Kicks
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