Discount Tire and Major League Soccer Announce Multiyear Partnership in the U.S. [Yahoo! Finance]
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Source: Yahoo! Finance
April 26, 2024 /PRNewswire/ -- Discount Tire, a leading retailer of tires and wheels, and Major League Soccer (MLS) today announced a new multiyear partnership in the U.S. Through this agreement, Discount Tire will be named the official tire retailer of MLS, the MLS All-Star Game presented by Target, and MLS Cup presented by Audi. As part of this multiyear partnership, Discount Tire will integrate into MLS broadcasts and advertise on MLS Season Pass and FOX, feature in-stadium promotions, offer customer sweepstakes, and execute grassroots marketing and community outreach programs at many of Discount Tire's 1,200 stores across 39 states. "As a longtime fan that has witnessed the tremendous growth and interest in soccer in the U.S., I couldn't be more excited than to have Discount Tire named the Official Tire Retailer of MLS," said Michael Zuieback , executive chairman at Discount Tire. "We look forward to partnering with MLS to support local neighborhoods and to bring Discount Tire
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