Apple launches $599 MacBook to challenge Windows and Chromebook [Los Angeles Times (CA)]
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Source: Los Angeles Times
The machine is $400 less than any new-generation laptop Apple has sold before, coming in well below the now $1,099 MacBook Air. The MacBook Neo will be offered in citrus, silver, indigo and blush color options, potentially making it appealing both to students and mainstream consumers. The MacBook has a 13.0-inch screen, making it one of the company's smallest laptops to date. The MacBook Air, in contrast, offers a 13.6-inch display. Another twist: The Neo runs on an iPhone A18 Pro chip, marking the first time Apple is using a smartphone processor in a Mac. The release is a major shift for Apple, which has been reluctant for decades to launch a low-end Mac laptop. But the speed of its iPhone processors allowed the company to bring its pricing down measurably without significantly sacrificing performance. In a statement, John Ternus, Apple's hardware engineering chief, said that the MacBook Neo was “built from the ground up to be more affordable for even more people.” The base
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