What The Pundits Missed About Tim Cook’s Leadership [Forbes]
Apple Inc. (AAPL)
Last apple inc. earnings: 4/30 04:30 pm
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Source: Forbes
When he became CEO in 2011, Apple's market cap was roughly $350 billion. Today, it's over $4 trillion . He's grown the iPhone into a $200 billion business. He's built a $90 billion services business that includes its own Hollywood studio. Along the way, Apple returned over $700 billion to shareholders through buybacks and dividends. The conventional wisdom is that Tim Cook extended what Steve Jobs had already set in motion. He was the solid operator who brought discipline and scale to the inventions of a charismatic visionary. And that's certainly true. But that's only half the story. Over the course of his tenure, Tim Cook didn't just scale what he inherited. He changed the scope of the company itself, expanding Apple into entirely new domains. While it's breathtaking to consider how much Apple grew under Cook, it's equally helpful to consider that he found new ways to grow. Cook pursued three distinct kinds of growth, each more ambitious than the last. There's a deeper lesson in
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