New movie asks why ’90s smartphone pioneer General Magic failed [MarketWatch]
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Source: MarketWatch
New movie asks why ’90s smartphone pioneer General Magic failed In 1993 Sarah Kerruish was part of a filmmaking crew commissioned by tech start-up General Magic to visually capture the creation of their handheld wireless communications device, which enabled the user to download information and receive messages. Or as is it’s called today, a smartphone. “They were totally evangelized and passionate in the belief that this was going to be a huge success and change the world,” Kerruish told MarketWatch. Ultimately, that didn’t happen, and General Magic filed for bankruptcy in 2002. But together with her co-director Matt Maude, Kerruish has repurposed the footage for the new documentary “General Magic,” which has just premiered at the Tribeca Film Festival and is currently seeking distribution. “It will be a good historical or hysterical document,” Andy Hertzfeld, Apple’s original “software wizard” and a co-founder of General Magic, says on camera in 1993. History was made...with Apple’s
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