Apple plans to introduce low-cost iPads to win back share of education market: Bloomberg [MarketWatch]
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Source: MarketWatch
Apple plans to introduce low-cost iPads to win back share of education market: Bloomberg Apple Inc. AAPL, -0.53% plans to announce lower-cost iPads and education software next week, according to Bloomberg , which cites several people familiar with the matter. The company is holding an education event in Chicago on March 27. Apple is reportedly interested in winning back share of the education market, as cheaper devices such as Alphabet Inc.'s GOOGL, -0.35% Chromebooks and Microsoft Corp. MSFT, -0.55% tablets maintain momentum in schools. Apple is also working on a cheaper MacBook, Bloomberg said, but that likely won't be ready in time for the March event. Apple shares are down 0.5% in Friday morning trading. The stock is up 20% over the past 12 months, while the Dow Jones Industrial Average DJIA, -0.24% has gained 16%.
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