Authentic Brands Group, With Shaquille O'Neal As Its Second-Largest Shareholder, Agrees To Buy Champion In $1B Deal [Yahoo! Finance]
ADIDAS AG S/ADR (ADDYY)
NASDAQ:AMEX Investor Relations:
adidas-group.com/en/investors/overview
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Source: Yahoo! Finance
As AFROTECH™ previously mentioned, O'Neal's agreement with the brand management company in 2015 allowed the group to profit from his name and likeness in merchandise and endorsements. The Hall of Famer joins its roster of other prominent names such as Marilyn Monroe, Elvis Presley, Muhammad Ali, and Michael Jackson. “We're thrilled to have a true business partner in Shaq,” Nick Woodhouse, ABG president and chief marketing officer, told ESPN at the time. “Through his bigger-than-life personality, he has turned himself into one of the strongest sports brands in the world.” In return for signing onto the deal, O'Neal became ABG's second-largest shareholder, and to date he credits this as his turning point in business. “My Authentic Brands deal, I was able to ensure that hopefully I can stay around after I'm no longer on this earth,” O'Neal explained to AFROTECH™ . “And I was walking down the street one day and looking at these Elvis cups and Elvis key chains and Marilyn Monroe, an
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