Jamie Salter Explains Authentic's Brand-based Rise and Talks About What Comes Next [Yahoo! Finance]
ADIDAS AG S/ADR (ADDYY)
NASDAQ:AMEX Investor Relations:
adidas-group.com/en/investors/overview
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Source: Yahoo! Finance
licensing business behind Disney, with brands that generate $32 billion in retail sales annually. So when Jean E. Palmieri, WWD's senior editor of men's, had Salter on stage at the WWD Apparel and Retail CEO Summit, she began at the only logical starting point. More from WWD Authentic Names Former Nike Exec Daniel Schachne as SVP of Reebok EXCLUSIVE: Allen Iverson and Guess Jeans Bring '90s Nostalgia Back With New Capsule Collection Reebok Taps Adidas Veteran Marc Le Roux as European CEO as it Opens London HQ “How'd you do it?” Salter, who is founder, chairman and chief executive officer of the New York company, said he kicked off Authentic with a business plan inspired by big tech — and stuck with that plan. The idea was fairly simple. “We're going to be an asset-like model, and we're going to build the business, really as a software company in the old economy,” he said of the early thinking that led to Authentic. “When we first started out, it was a small company
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