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Stock impact report

Balancing Premium Expectations Without Premium Budgets [Forbes]

Advantage Solutions Inc. - Class A (ADV) 
Company Research Source: Forbes
Let's face it: consumers are more educated than ever, and with price comparison at their fingertips, they're also savvier than ever, heightening their expectations to get exactly what they want—and at the best price available This fact, combined with inflation, has led to consumer perception of steep retail prices , driving consumers to seek more for less. I've noticed that while shoppers are certainly deal-seeking and switching to find better overall value, like with private brands, they're also looking for premium products at affordable price points. Throughout retail, products are typically positioned to assist shoppers in understanding product quality options. The blurring of a traditional tiering “good, better, best” strategy on-shelf is now becoming increasingly commonplace. What used to be premium product attributes, typically sold for a higher price, are now being activated across tiers, particularly in mainstream and lifestyle tier items. With consumers' desire for mor Show less Read more
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