Dirk Herdes, Former Nielsen SVP, Joins Crisp as General Manager and SVP Sales to Lead Northwest Arkansas Operations and Retail Strategy
Advantage Solutions Inc. - Class A (ADV)
Company Research
Source: Business Wire
Crisp will leverage Herdes’ expertise in data-driven solutions for retail and CPG industry growth BENTONVILLE, Ark.--(BUSINESS WIRE)--Crisp, the open data retail platform, announced today the appointment of Dirk Herdes as SVP Sales and General Manager of its operations in Bentonville, Arkansas. This strategic hire underscores Crisp’s commitment to the rapidly growing Northwest Arkansas region, which is home to Walmart and its thousands of suppliers. Crisp aims to drive additional growth in this area, which is central to the retail and CPG industries.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240403294679/en/Dirk Herdes, General Manager and SVP of Sales, Crisp (Photo: Business Wire)The appointment of Herdes marks a significant milestone in Crisp’s expansion, following its recent acquisition of Atlas Technology Group from Advantage Solutions (NASDAQ: ADV). As a key part of the company's growth strategy, fortifying its
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