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Stock impact report

Gen AI and Social Media Transform How U.S. Travelers Plan Travel Reveals New Amadeus Research [Yahoo! Finance]

AMADEUS IT GROUP UNSP/ADR (AMADY) 
Company Research Source: Yahoo! Finance
Global study highlights widespread demand for technologies like biometrics that remove friction during the journey NEW YORK, September 22, 2025 BUSINESS WIRE )--U.S. travelers are increasingly turning to Generative AI and social media to plan travel according to a major new Amadeus global study, including 2,000 U.S. travelers. Social media is now the primary source of travel inspiration having replaced ‘recommendations from family and friends' to become the most influential channel - 34% of U.S. travelers now use social media to find ideas and inspiration for trips, flights and hotels. According to the research, the number of Americans turning to social media for travel inspiration increased 21% during the previous twelve months, with usage by Generation X (44-59 year-olds) growing more quickly than any other cohort (30%). However, Generative AI is seeing the fastest growth (30%) with 17% of U.S. travelers now consulting AI tools like Chat GPT and Perplexity to source travel id Show less Read more
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