New Amadeus Research Reveals Appetite for Tech to Enhance Travel, Skyrockets in 2025 [Yahoo! Finance]
AMADEUS IT GROUP UNSP/ADR (AMADY)
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Source: Yahoo! Finance
64% willing to use an AI-travel assistant for in-trip information but 25% of travelers report frustrations in using Generative AI MADRID, September 22, 2025 BUSINESS WIRE )--For many, travel is a source of excitement and anticipation, and new global research from Amadeus reveals how travelers are looking to technology, especially AI, to enhance their journey, seeking to eliminate pain points and friction in the process. The Amadeus study, Connected Journeys: How Technology Will Transform Travel in the Next Decade , the findings from 9,500 global travelers including China, France, India, Singapore, Spain, UK and the USA. It explores the changing needs of travelers, and the role that new and emerging technology plays in transforming the travel and hospitality industries. Travelers are increasingly turning to Artificial Intelligence (AI) to plan and manage their journeys, with Generative AI (Gen AI) usage up 64% compared to last year. Key benefits appreciated by travelers include
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