Done Deals: WHP Global Inks New Licensing Deal to Bring Lotto to Australia, India and South Africa + More News [Yahoo! Finance]
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Source: Yahoo! Finance
April 19, 2024: WHP Global has inked a new long-term license for its Lotto brand with Agilitas Sports . Through this license, Agilitas will have the exclusive rights to design, manufacture, promote, and distribute the Lotto brand in India, Australia, and soon in South Africa. With an aim to launch by early 2025, Agilitas plans a multi-category offering in footwear, apparel, accessories, and sports equipment. Agilitas will distribute Lotto products through D2C online channels, brand EBOs, shop-in-shops with retail partners and online marketplaces from its first year of launch. “We are delighted to embark on this journey with Agilitas Sports,” Stanley Silverstein, chief commercial officer at WHP Global , said in a statement. “We are impressed by the expertise of the company's founders in the sportswear and athleisure market, along with the comprehensive business model they have crafted at Agilitas. Their dedicated focus on the sportswear industry, and a profound belief in India's promi
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