Shopify is preparing for AI shopping agents to change everything, exec says [TechCrunch]
Amazon.com, Inc. (AMZN)
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Source: TechCrunch
Speaking at this year's Upfront Summit in Los Angeles , the longtime e-commerce veteran spoke about how the company is going all in on agentic shopping. Shopify is second-largest ecommerce provider in the U.S. behind Amazon in America. But Finklestein says that only about 18% of retail purchases in the U.S. are made online. Agentic can change that, acting as a new front door for e-commerce sellers. “We're going to begin to use these agentic applications as these kinds of personal shoppers,” he said, adding that the initial rollout will be slow. Agentic personal shoppers are predicted to be the future of shopping in some ways — able to discover, buy, and compare products for consumers more effectively. Finklestein said that agents will bring context to shopping, which is not something traditional search engines do well at the moment. He offered the example of searching for athletic shoes. One of his favorite brands, he said, is On. “Agentic is fundamentally merit-based as oppos
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