Shopify steps into Amazon territory with consumer app [Toronto Globe and Mail (Ontario, Canada)]
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Source: Toronto Globe and Mail
Shopify steps into Amazon territory with consumer app The Shopify office in Toronto on Feb. 12, 2020. The stakes are huge for Shopify, which has crossed $100-billion in market capitalization in recent days and could surpass Royal Bank of Canada as the country’s most valuable public company with continued gains. Chris Donovan/The Globe and Mail The Shopify office in Toronto on Feb. 12, 2020. The stakes are huge for Shopify, which has crossed $100-billion in market capitalization in recent days and could surpass Royal Bank of Canada as the country’s most valuable public company with continued gains. Shopify Inc., which has become a global e-commerce player by helping its business customers behind the scenes, is stepping out front with Shop, an app for consumers. The app is another tool Shopify offers its merchant customers, who typically advertise online through providers such as Amazon Inc., Instagram or Facebook Inc. Now, a merchant will be able to advertise directly to its custome
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