Amazon uses seller data for private-label dupes - WSJ [Seeking Alpha]
Amazon.com, Inc. (AMZN)
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Source: Seeking Alpha
TechAmazon uses seller data for private-label dupes - WSJApr. 23, 2020 11:58 AM ET|Amazon.com, Inc. (AMZN)Brandy BetzAmazon (+1.5%WSJ sourcesAgainst Amazon's public policy, the employees created detailed reports using e-commerce platform data, including total sales, Amazon's profit on the sale, and how much the independent seller paid Amazon for advertising.The WSJ viewed an employee-created report on car-trunk organizer company Fortem. The report included 25 columns of detailed sales and marketing information.Amazon Basics launched similar trunk organizers last October.Amazon's private-label business includes more than 45 brands and 243K products. The e-commerce giant says that private label accounts for about 1% of its $158B in annual retail sales.Former execs say they were told that Amazon brands should account for more than 10% of retail sales by 2022.Amazon says accessing data as described in the report violates its policies. The company has launched an internal investigation.Cli
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