As Gen Z turns to thrifting, a Melrose Avenue shop finds success in influencers' overflowing closets [Los Angeles Times (CA)]
Abercrombie & Fitch Company (ANF)
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Source: Los Angeles Times
The store solves two problems: influencers receive too many PR packages to store, while consumers seek trendy clothes without supporting fast fashion. The shop capitalizes on surging secondhand shopping, with the global resale market projected to exceed $320 billion by 2030. Nadia Garcia was showing a visiting friend around the Fairfax neighborhood one recent Saturday when she paused in front of a small shop on Melrose Avenue. “We have to go in here,” Garcia recalled saying to her friend. They walked in and began to sift through a rack of women's shorts and Lululemon leggings. At a time when secondhand shopping is on the rise — with the global market valued at about $210 billion and projected to surpass $320 billion by 2030 — one Los Angeles consignment store has carved out a niche by sourcing its inventory from the overstuffed closets of Southern California social media influencers. Detoure, which opened in April 2024, bills itself as an “influencer sourced thrift store.”
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