Beeline's Miguel Vega: "The Dream of Owning a Piece of America is a Dominant Theme in the Latino Community" [Yahoo! Finance]
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Source: Yahoo! Finance
announced the May 1, 2024 launch of their Spanish-speaking home loan experience The initiative, dubbed 'Colmena' (hive in English) is aimed at breaking down the barriers to homeownership for Latino communities. According to the U.S. Census Bureau , The U.S. Hispanic population has reached 62.1 million, accounting for 19% of all Americans. The custom machine learning models at Beeline will allow its AI GPT-powered mortgage chatbot to instantly respond to mortgage enquiries using a Spanish conversational interface. “Beeline recognizes the unique challenges faced by Latino families in accessing affordable housing and navigating a mortgage,” states the PR. “With 'Colmena', they aim to bridge this gap.” Spearheading the 'Colmena' initiative for Beeline is Miguel Vega, who has 25 years as a U.S. Hispanic market consultant and is a National Affordable Housing Advocate — Miguel is of Mexican-Texan heritage. “Serving the Latino community is a big opportunity for Beeline,” Vega told
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