General Mills sells Muir Glen tomato brand to private equity firm [Yahoo! Finance]
B&G Foods, Inc. B&G Foods, Inc. (BGS)
Last b&g foods, inc. b&g foods, inc. earnings: 2/25 04:05 pm
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Source: Yahoo! Finance
General Mills sold its Muir Glen brand of organic tomatoes to Violet Foods, a manufacturer of pizza sauce, pasta sauce and other tomato products owned by Amphora Equity Partners. Terms of the deal were not disclosed. The divestiture allows General Mills to shed a non-core brand to focus on its faster-growing snacks and pet food offerings. The sale follows the company's divestiture of its North American yogurt business , which included Yoplait, for $2 billion last year. Violet Foods has been actively building its tomato presence by purchasing brands from larger CPG companies. Last year, it purchased Don Pepino and Sclafani from B&G Foods. For General Mills, unloading Muir Glen removes a smaller brand from its portfolio and gives the Minnesota company — best known for Cheerios, Progresso and Chex Mix — an opportunity to invest in and pay more attention to core products. With consumers cooking more at home in an effort to save cash, it's possible General Mills is taking advantag
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BGS
Earnings
- 11/5/25 - Beat
BGS
Sec Filings
- 1/16/26 - Form 8-K
- 1/14/26 - Form 3
- 12/1/25 - Form 4
- BGS's page on the SEC website