Allbirds Announces Completion of International Distributor Deals [Yahoo! Finance]
Allbirds, Inc. (BIRD)
Company Research
Source: Yahoo! Finance
SAN FRANCISCO, March 20, 2024 (GLOBE NEWSWIRE) -- Allbirds Inc (NASDAQ: BIRD), a global lifestyle brand that innovates with naturally derived materials to make better footwear and apparel products in a better way, has signed definitive agreements with distributors in the Gulf Countries and Southeast Asia. With these agreements, Allbirds has now completed deals with six international distributors. The shift from a direct go-to-market model to a third-party distributor model is one of the key pillars under Allbirds's previously announced Strategic Transformation Plan. Earlier this month, the brand announced partnerships in Australasia and Japan, following similar deals in Canada and South Korea last year. Alyasra Fashion will be the exclusive Allbirds distributor in the Gulf Countries countries. Alyasra is a leading fashion and footwear retailer boasting more than 25 years of experience in the region, with brands including Jimmy Choo, Cole Haan, and DKNY. Primer Group will dist
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