The Real Madrid Way: A Canadian sports exec tries to win over — and sell —an iconic Spanish soccer club [Financial Post (Toronto, Ontario, Canada)]
Bank Nova Scotia Halifax Pfd 3 Ordinary Shares (BNS)
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Source: Financial Post
The Real Madrid Way: A Canadian sports exec tries to win over — and sell —an iconic Spanish soccer club 'Fearless and fun' Dave Hopkinson was drafted by soccer giant Real Madrid to grow its global footprint after honing his market chops at MLSE Dave Hopkinson remembers Nov. 1, 1994, quite well: it was his 24th birthday and his first day hawking season tickets for the Toronto Raptors, then a professional basketball expansion franchise in a diehard hockey town. Hopkinson and 23 commission-hungry recruits sat in a room on the 14th floor of a building overlooking an arena construction site. Each was armed with a phone, desk and chair, and all competed to make a sale and ring the six-inch brass ship bell that their boss, Raptors founder, John Bitove, had mounted on the wall as a motivational tool. The top four sellers were promised full-time jobs. The rest would be let go. “Dave was determined, fearless and fun,” Bitove recently recalled. “And he was just a kid, in his early 20s, but he wo
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