With Their New Beverly Hills Showroom, Brilliant Earth Wants to Change How Couples Shop for Rings [Los Angeles Times (CA)]
Brilliant Earth Group, Inc. (BRLT)
Company Research
Source: Los Angeles Times
introducing a different model for engagement ring and fine jewelry retail. The brand's newly opened flagship, which they call the “Showroom of the Future,” is designed around guided, appointment-based experiences that prioritize conversation, personalization, and shared decision-making over traditional browsing. Rather than presenting jewelry behind glass cases in a high-pressure environment, the showroom is organized around private, curated consultations. For co-founder and CEO Beth Gerstein, the goal was to reflect how modern couples approach this milestone. “We wanted couples to feel immediately welcomed and inspired,” she says. “Engagement ring shopping is one of life's most meaningful moments, and we designed this space to honor that. It's personal, inspiring, and allows couples to focus on each other and what they're celebrating.” The Beverly Hills location represents the company's most ambitious physical space to date and builds on years of refining its retail approach. R
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BRLT
News
- ?? 2026 engagement ring trends embrace individuality and nostalgia [USA TODAY]USA TODAY
- Brilliant Earth Unveils the Next Chapter of Its Retail Strategy with a Reimagined Beverly Hills Showroom ConceptGlobeNewswire
- Best Brilliant Earth coupons and promo code for Valentine's Day gifting include free diamond earrings [Business Insider]Business Insider
- Brilliant Earth has chic Valentine's Day jewelry gifts under $1,000 [USA TODAY]USA TODAY
- Brilliant Earth has chic Valentine's Day jewelry gifts under $1,000 [USA TODAY]USA TODAY
BRLT
Earnings
- 11/5/25 - Beat
BRLT
Sec Filings
- 12/22/25 - Form 8-K
- 11/19/25 - Form 4
- 11/17/25 - Form 144
- BRLT's page on the SEC website