These Simple E-Commerce Growth Strategies Helped Reese Witherspoon Launch Two Successful Brands [Forbes]
Blackstone Inc. (BX)
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Source: Forbes
Despite being one of the most visible celebrities in TV, Movies, and the digital media landscape, Reese Witherspoon has remained relatively unacknowledged as a business powerhouse despite launching two successful e-commerce brands. In the footsteps of other celebrity entrepreneurs such as Jessica Alba, Beyonce, Rhianna, and the Kardashians, Witherspoon has launched and helped build Draper James, her lifestyle clothing brand, and Hello Sunshine, her production company. Both brands grew to a combined worth of more than a billion dollars. Hello Sunshine was sold in 2021 for a reported 900 million dollars to a media company backed by the private-equity firm Blackstone Group Inc. Witherspoon just sold 70% of Draper James to Consortium Brand Partners for an undisclosed amount, It's true that Witherspoon has the power of celebrity behind her and a built-in consumer base ready to spend money on anything she endorses. Still, there are several simple but effective e-commerce strategies th
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